8 Recruitment Strategies With Real Examples

Nowadays, the competition to hire the best talents is getting more and more difficult. However, without a proper recruitment strategy that is well-thought and profitable both for the company and the new talents, the journey to fill in the vacancies may get even more challenging.

Let's look at some inspiration from well-known companies on how to find employees in a way that is both efficient and sustainable.

🧱 The basics of a recruitment process

Developing the best recruitment strategy is crucial. The results you get from your recruiting journey will affect not only your company's performance but also your company's branding. For example, if the candidates don't feel a positive experience in the hiring process, they may retract their application or give negative feedback on your company. Therefore, candidate experience can be your applicants' make-it or break-it moment.

Before you start creating your recruitment strategy, think about the minimum requirements for the roles, the purpose of the hiring, and the tools needed to add a new member to the team.

Decide the minimum experience and skills for the positions

Before you get started on developing your recruitment strategy, you need to look at your company's performance. Do a skill gap analysis using a skill matrix method to assess the strengths and weaknesses of your current team.

After finding out which skills are needed to be filled, create a concrete list of the minimum experience and skills for the role. Also, consider the budget you have for adding the new talent. Generally speaking, the higher the level of the demanded skills, the higher the cost of hiring this person.

Identify your recruitment process, from, and tools

Next, you need to decide how and where you want to post the job vacancy. If you post it on LinkedIn, asking your current employers to share it on their accounts can help broaden the market.

Using an established job platform like LinkedIn, Indeed,and Adzuna requires less workload as you just need to fill in the text, and they will display your vacancy according to their template. However, if you manage your own career page on your company website, you may need to spend more time and effort on making it attractive.

You can also take your hiring ads to the next level by adding a video testimonial from your employees. In this way, the candidate can get a glimpse of your company's work culture engagingly. For this, you may need to invest more in creating and editing the videos.

🧲 Eight recruitment strategies and examples

Having known the basic information of the planning process, now let's look at some of the recruitment strategies you could use, including several examples of the companies that use them.

1. Create an outstanding career page

Your career page is the first contact point in persuading future employees to work with you. Here, you can include information outside the job description and requirements, such as the company's objectives, the latest achievement, and the company events.

Take a look at how Shopify promote its company culture by giving some information about the company reviews, what they do, and how to work with them.

2. Include a Frequently Asked Questions (FAQ) section

Most of the questions asked by applicants are often repetitive. It is a good idea to create an FAQ section to save time on your end and give a clearer view to the applicants.

3. Showcase employees on social media

In today's world, recruiting employees is not only limited to posting vacancies on job portal websites. Try social media platforms, especially if you want to attract young employees and passive job seekers.

Companies such as Headspring showcase their business and social events on their Instagram account. This includes the team-building events, company trips, and annual celebrations.

Another example is Fast Enterprises which has decided to go all-in with social media recruiting. The company decided to have a separate recruitment account for job applicants. The content posted here may include open roles in the company and recruitment details.

4. Showcase your everyday work culture

Sometimes, showing is better than telling. Create in-depth content about your business and how your team works to attract candidates. It will help them see what you do and project the possibility of joining your organization.

For instance, Klaviyo has a team of engineers who work with some writers to produce articles related to their work. Look at our article on how other companies promote their company cultures.

5. Add a video recruitment format

Recruiting employees through a video may demand more work, but the results could be over the top. If none of your team is proficient in editing videos, don't worry, there are plenty of video editing tools that help you get started.

A good video captures many aspects of the company, including employee testimonials, company accomplishments, and ongoing projects in the company. InVideo is an excellent example of this. They created a funny animated recruitment video that makes them stand out from others.

6. Try a chatbot service for recruiting

Besides social media, you could also introduce a chatbot feature. A chatbot allows new candidates to interact and asks questions to the HR department regarding the company and the vacancies.

Chatbots are a new technology that is currently a trend in the HR recruitment automation industry.

For example, MultiCare is equipped with a chat box that pops up once you visit their career page.

7. Establish a referral program

Use the power of connection. Your employees may know someone who is perfect for the job, but this person is not your audience. Establish a referral program and incentivize those who successfully help you find your next team member. To do this, assign each employee a referral ID to easily track who is referring whom.

You can also leverage the power of influencers for your referral program. For example, if you’re a fitness supplement company looking for someone to join your remote team, you can use an influencer marketplace to find someone with an audience that has a passion for fitness. This influencer can leverage their reach to put the word out about your job openings, and in return, they would get nice referral gifts.

8. Offer internship programs

Internship is a good way to add a new team member to your company. Students who apply to internship roles are eager to gain first-hand experience in the professional world. They may not be as experienced as mid-level managers, but they offer high value to the company and bring a new perspective to your projects. This is especially true if you're in the marketing industry.

A good example of this is Wolverine Trading. They go to campuses to personally hire students for internship positions. 

You should also build a good relationship with universities and collaborate on recruiting fresh talents. For example, post job vacancies on their internal mailing lists or join some student events.

💎 Conclusion

Before starting with the recruitment strategy, decide on what your business needs. Identify the company's strengths and weaknesses and create a hiring plan based on the budget you have.

Set the tone and voice of your recruiting campaign. Use creative measures, such as adding video testimonials or a-day-in-the-work videos to your career page. To expand your audience, implement a referral or internship program. Again, be creative and showcase the best things about your company to attract the people you want to reinforce your team.