Avi Medical is on a mission to elevate the patient experience and digitizing the health sector. The goal? To provide their patients with the best possible care by combining technology with a human touch.
While the company’s HQ is in Munich, Avi operates 15 medical practices across Germany. And going forward, those will only become more.
As doctors have diverse backgrounds and different medical specialist training, e.g previous work experience in hospitals or primary care practices, Avi needs to provide sufficient training in peculiarities of the Germany primary care healthcare system.
Everything the medical staff does has to be meticulously documented. Every clinical picture has to go along with the right set of treatments.
On top of that, they need to be experts in things like
Plus, doctors and nurses need to know all that before working practically. This means that, once they start, every untrained hour is an hour wasted.
So, how to help every doctor and medical assistant become experts regardless of their prior background?
The second challenge Avi faced was that the level of complexity a solution had to live up to was quite high.
For example, focusing on a detailed documentation and choosing the right combination of services (e.g. blood sampling, initial consultation, sonography, etc.) according to their patients symptoms is quite complex.
But doctors, on the other hand, are busy: Their number 1 priority is (and should be) to take care of patients and provide them with a remarkable treatment experience. So there’s no time to endlessly study the ins and outs of German regulations in the space.
Faced with these challenges, the team at Avi had two main goals:
A solution had to fulfil 3 main criteria:
To ideally tailor the learning experience to those needs, the solution was structured into 3 phases which are leveraging different learning principles:
Goal: Bridge knowledge gaps fast and establish a baseline
Delivery: Blended learning - online component
Content focus: Theory
Next to getting across preboarding-related topics, this step gives new medical staff members a first overview into core topics and establishes a basic knowledge foundation.
Learners go through this step in their own time and according to their previous experience. This way, those without prior knowledge can get up to speed - and the others don’t have to sit through lengthy sessions on things they already know.
Goal: Consolidate knowledge and answer questions
Delivery: Blended learning - live component
Content focus: Interactive, social
Phase two is all about deepening the knowledge. This is also a great opportunity to ask open questions and discuss edge cases. Since newbies now already know the basics, they are able to join the conversations instead of zoning out.
Goal: Expand knowledge in the flow of work
Content focus: Scenario-based, interactive
Main requirement for this step was to find a way that reflects highly complex relationships and logic.
And by integrating Typeform’s quiz builder into Zavvy’s workflows, they found it.
In a nutshell, Avi created a microlearning program that is engaging and easy to implement into daily work life. Doctors regularly receive small, practical lessons that combine theory with practical tasks.
Within weeks, doctors have integrated the microlearning program into their work routine. And the training program paid off quickly.
“It makes me proud to see what we achieved - especially since the outcome is so visible and the feedback is so positive".
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