Mary (Guest Author)
Mary is a content marketer with 20 years of experience. Her career spans GE Money, Google, and some growth-stage startups. At Xoxoday, she handles product messaging and positioning for Empuls, an employee engagement platform
Every organization requires effective employee communication to facilitate the flow of information between different departments. Without smooth communication, employees and teams are left with knowledge gaps that hinder productivity.
The McKinsey Global Institute sheds light on the importance of communication in one of its reports and states that social technologies for communication can increase the productivity of knowledge workers by 20% to 25%.
Considering this, finding a suitable mode of communication at the workplace cannot be overemphasized--but how does communication strongly influence employee productivity?
Employees in every organization work on different projects through collaborations. This requires different modes of communication through which vital information and ideas can be shared.
Communication entails sending text messages or voice calls, but it also involves transferring data in different formats, whether it is project-specific information or brainstorming sessions.
In addition, employees often need to be in touch from moment to moment to resolve issues to stop the workflow from stagnating quickly. While information flow between the staff and teams is one aspect of employee communication, the other is the flow of information at the organizational level.
Of late, organizations have made significant strides in improving all-round communication by implementing people-focused processes and technology such as UCaS (Unified Communications as a Service. And yet, there is always room for improvement.
Everything from the two-way communication (management and staff) to the day-to-day updates on the state of the organization is handled by employee communication. It is also an important tool that allows employees to speak their minds and share their inputs transparently and fearlessly.
Understanding how employee communication influences productivity needs to be examined at different levels. Productivity is tied to several variables, such as organizational culture, workflow efficiency, team cohesion, and employee engagement. Here are various ways in which effective employee communication affects productivity:
A well-established employee communication strategy promotes transparency in the organization. Whether using SMS, social media, or an internal employee platform, open communication facilitates a transparent flow of information, building trust in employees.
Trust in the organization is a significant contributing factor to employee engagement and productivity. Transparency builds team trust, and employee motivation drives employees to stay committed and highly engaged at work. Such a transparent flow of information empowers employees to move ahead confidently and align with a shared purpose.
Good communication is the bedrock for building highly effective teams. When people speak freely and openly, there are fewer misunderstandings and friction in the workplace. Although it is impossible to eradicate misunderstandings, open communication reduces them significantly.
The result of clear communication between staff is strong team cohesion. Highly cohesive teams work confidently to solve problems. Teams do not often break up by blaming others when progress is slow. Instead, individuals in cohesive teams take up responsibility and work towards the broader picture. Such highly effective teams are the fundamental units that contribute to the success of projects and organizations.
Highly productive work environments cannot be established without a framework for a robust organizational culture. Culture refers to the way things are done according to the operating principles and philosophies of the organization.
Good employee communication builds great rapport between employees and managers, creating healthy working relationships that uphold the organizational culture. When everyone is on the same page, they are more likely to be highly engaged in their work. Productive employees are thus recognized and valued, which motivates others to follow the norm of high engagement and productivity.
Every organization is a complicated social system where each employee has different characteristics. Therefore, it is crucial to incorporate a feedback mechanism that aligns every unique individual to the organization's common goal to attain success. Furthermore, by implementing a feedback mechanism, such as 360-degree feedback, managers can offer periodic corrective inputs to employees based on their performance.
Feedback is also a two-way street. Empowering employees to voice their opinions and pain points removes roadblocks to their full potential. Organizations need to implement changes based on employees' feedback to be more productive. It also increases their trust by reassuring them that they matter.
One of the hallmarks of highly productive employees is their ability to take ownership of their processes. Honest and transparent communication encourages people to take accountability for their actions. It also extends to other team members, as everybody will keep everybody else accountable.
This level of accountability is essential to improve productivity since people will quickly incorporate corrective changes when it is brought up at step. Conversely, a lack of accountability brings things to stagnation and decreases productivity.
The highly supportive work environments facilitated by employee communication can significantly increase employee morale. A work culture that promotes transparency, accountability, teamwork, and empowers staff to voice their opinions will generate happy employees.
They feel valued to be a part of the communication network and feel less anxious because they are aware of the organizational changes that might affect their future. Improving employee morale gives a boost to engagement and increases productivity.
Having highly engaged and healthy workers translate to time and cost savings. Satisfied and healthy employees take fewer sick leaves and finish tasks on time, leading to higher overall productivity. Effective communications also speed up the flow of information and reduce the downtime associated with searching for necessary resources.
Effective employee communication is essential to building a healthy rapport between internal and external team members. The high level of collaboration reduces friction in every process and improves efficiency from the ground up.
Additionally, communication is also instrumental in building transparency and trust. Employees who trust the organization are less anxious about their future and more motivated to contribute. The high level of engagement brought about by effective communication translates to increased productivity. Therefore, it is imperative to maximize the connection and collaboration relationships in a team.
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