Google Analytics 4 (GA4) Essential Training

Understanding your digital customers with Google Analytics 4

Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context.

If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.

About the training provider

LinkedIn Learning is an online education platform that specializes in offering courses and programs that help individuals develop and improve their professional skills. With over 16,000 courses available, the platform offers a vast array of options in a range of subject areas, including leadership, technology, and creative skills.

One of the things that sets LinkedIn Learning apart is its integration with LinkedIn, the world's largest professional networking platform. This integration allows learners to showcase their completed courses and certifications on their LinkedIn profiles, which can help to enhance their professional reputation and job prospects.

LinkedIn Learning's courses are created by expert instructors and industry leaders, ensuring that the curriculum is up-to-date, relevant, and of high quality. The platform also offers a range of features to enhance the learning experience, including quizzes, assignments, and personalized course recommendations based on learners' interests and career goals.