An Introduction to Consumer Neuroscience & Neuromarketing

Explore how consumers make decisions and the unconscious processes that influence their choices with an intro to consumer neuroscience and neuromarketing.

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

About the training provider

Coursera is a leading online learning platform that partners with top universities and organizations worldwide to provide high-quality, accessible education to learners around the world. With a focus on flexibility and affordability, Coursera offers a range of courses and degree programs in a variety of fields, from computer science and business to healthcare and social sciences.

Here are some key features that make Coursera stand out:

  • Top-tier university partners: Coursera partners with over 200 top universities and organizations around the world to provide learners with access to world-class education from renowned institutions.
  • Flexible learning options: Coursera offers a range of learning options, including self-paced courses, live online classes, and blended learning programs, providing learners with the flexibility to learn on their own terms.
  • Affordable education: Coursera's courses are often significantly more affordable than traditional in-person education, making high-quality education accessible to learners who may not have the resources to pursue traditional education.
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With its top-tier university partners, flexible learning options, affordable education, wide range of course offerings, and certificate and degree programs, Coursera is an excellent choice for individuals seeking to upskill and advance their careers, as well as for businesses seeking to upskill their teams and stay ahead of the curve in their respective industries.